Experts in Customer Behaviour
We have developed ShopperWise, a software application that uses machine learning for rapid build and deployment of customer segmentations.
Models that identify business opportunities and evolve as your business grows.
Spend less time waiting for models to be built and more time using insight to make better decisions.
How our clients benefit
Customer knowledge embedded and used throughout the business to deliver competitive advantage.
Knowing
They know their customer performance as well as they know sales and profit.
All retailers know which products and categories generate most sales and profit, but few apply the same rigour to their customer base. Strategy and $ investment tend to follow the market when they should be focused on which customer groups will deliver the greatest return on investment now and into the future.
Consistent
Consistent customer knowledge and customer focused execution.
When asked “who are your key customers” – every colleague throughout the team should have the same clarity and the same answer. Consistent use of core customer models to deliver coherent market positioning, product ranges and effective, tailored marketing to deliver against the business strategy.
Performance
Measurement and accountability.
Your customers uniquely reflect your business and are the best barometer of business performance. Tracking key measures such as participation by customer type allows us to spot performance opportunities and issues fast enough to act on them – for example re-prioritising stock, adjusting promotions, in-store merchandising or rapid sourcing of new product.
Customer behaviour modelling
Connected to your Customers
Understanding customer interactions across all channels and their linkage to purchasing decisions enables effective, fact-based decision making.
Actionable
Robust and big data-driven method, tagged to individual customers, stores, categories and brands. Eminently drillable and easy to update.
Accurate & Predictive
Leverages today’s rich transactional data to understand our customers now and where the value will be generated in the future.
Accessible Common Language
Increases ease of collaboration across teams and consistent execution of strategies (i.e. value, health, sustainability) as well as consistency in measurement of success.
Supercharged Research
Research into cohorts of shoppers with like behaviours ensures insight is precise and actionable.
More Effective One-to-one
The best personalisation happens when you understand a person in the context of their peers (or their shopping tribe) generating newness and relevance in comms.
Our clients
